Welcome to the Hive, Bloomz.
Chaks, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Bloomz is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US school district mapped, the 4,000 that look like your best customers, and three campaigns we'd run for Bloomz in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Bloomz.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Bloomz: a public registry of buyers, a calendar-driven purchase, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 2,000 to 3,000 more of your best customers?
You already have the dream ones: the districts that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,000 to 3,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Weld County School DistrictImmersive translation capability was decisive in switching from four other platforms
- German School ShanghaiManages multilingual German, English, and Mandarin community seamlessly
- Dubai American SchoolFamilies now receive simultaneous Arabic and English communications
Every cell is a school district.
Every US district and private school sits in a public dataset with enrollment, grade span, and the names of the people who sign. We build the list from that, enrich the buyers, and time the sends to the adoption calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 13,300 US school districts and reach out the moment the right signal shows up, so Bloomz is the first name a superintendent thinks of when family communication comes up.
- New superintendent or assistant superintendentBoard minutes and district press. Year-one leaders reset the comms stack.
- Bond or levy passedCounty election results. New tech budget with a spend-by date.
- Remind or ClassDojo contract renewalBoard consent agendas list vendor renewals with dates.
- Chronic absenteeism flaggedState report cards. Attendance is a board-level KPI now.
- Comms director job postingA district hiring for family engagement is a district about to buy tools for it.
- Conference rostersISTE, AASA, state superintendent associations. Anyone at the booth is in-market.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NCES, state report cards, and board minutes. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Chaks, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.